The Story Behind Rubies by Rae

Hi, I’m Toby Rae, the heart behind Rubies by Rae.

“Toby” is short for Thobekile and “Rae” comes from Raven, a name given to me by someone very special to me who is now late. That name carries strength, love, and meaning, and I wear it proudly. This brand is personal. It’s built on passion, memory, and self-expression.

Fashion has been part of my life for as long as I can remember. I’ve always loved dressing people up, putting outfits together, and paying attention to the small details that transform a look. Because the truth is,it’s never just about the clothes.

It’s about how you show up.

And one thing I’ve always believed?

Accessories are everything.

The right chain can elevate a simple outfit.

A ring can add confidence.

A bracelet can shift your entire energy.

That’s why I created Rubies by Rae — a space for both men and women who understand that style has no gender. It’s about expression. It’s about confidence. It’s about finishing your look your way.

We focus on stainless steel jewelry that is durable, timeless, and made for everyday wear. Pieces you can style up or down. Pieces that last. Pieces that speak before you do.

Rubies by Rae isn’t just jewelry.

It’s identity.

It’s energy.

It’s the finishing touch that brings everything together.

Thank you for being here and being part of this journey.

Now it’s your turn,explore the collection and find the piece that completes your look. 💎

Toby Rae